Don't Forget About the TDP!

We only get a few shots at this a year. The 10-Day pass is the most popular individual program we have to sell so let's sell the shit out of it.

Our message needs to be tight. Here's my take on it:

• For every regular enrollment you should be qualifying a need and pitching the program as an up-sell. The promo just makes it easier to pitch and close.

• You need to properly explain how the 10-Day Pass works and the value the customer gets from it. Take the time to explain the 10 days and walk through the math with the customer. If you get behind the product and sell the value with confidence, there is nothing but up upside for the customer. It's a no-brainer from a dollar perspective.

• Don't be afraid to ask. In life, you only get what you ask for and we need every one of these we can get our hands on.